Amex Points – Gold Preferred Rewards Credit Card.

If you’re new to reward points or just trying out (or considering) your first American Express card then it’s likely you’re wondering what 10,000 membership reward points is worth, and what you’ll get for it. This is because, 10,000 points is the welcome bonus new cardmembers receive when they spend £3,000 in their first 3 months with the American Express Preferred Rewards Gold Credit Card. This is a popular first Amex card, due to it’s travel benefits and welcome bonus, although we also recently highlighted that the Amex Nectar Credit Card may be worth considering if you’re primarily interested in the welcome bonus.

Tip: You can increase the Gold Card bonus to 12,000 points using our referral link (here) and also bag 3,000 extra points by adding a supplementary cardholder once you have the card. In addition, you’ll earn 1 point per £ spent, which means another 3,000 points on the £3,000 spend = total 18,000 points.

See Gold Card details at the end of this post (below).

How much these points are worth depends entirely on how you redeem them.

Amex Points Value UK

American Express Points can be transferred to a range of partners, the best redemption value can usually be found for travel, but there are also shopping and subscription options. Below is a handy table with an average, relatively easily achieved value for some key partners. However, it is possible to find opportunities to get much higher (or lower!) value, as explained below.

Transfer Rate Value Total Value 10,000 Amex Total Value 18,000 Amex
Flights BA Avios 1:1 Approx 1p £100+ £180+
Hotel Hilton 2:1 Approx 0.35p £70 £125
Hotel Marriott 2:3 Approx 0.5p £75 £135
Hotel Radisson 1:3 Approx 0.33p £100 £180
Shopping Amazon N/A Fixed 0.5p £50 £90
Subscription Spotify N/A Fixed 0.5p £50 £90
Credit Amex N/A Fixed 0.45p £45 £81


You can use American Express points to book flights with a range of Amex partners (12 airline schemes to be precise). Partner airline schemes include: British Airways Executive Club (Avios), Emirates and Virgin Atlantic Flying Club.

Avios is one of the most popular points schemes in the UK, and BA Executive Club even has a handy calculator to work out the cost of reward saver flights. British Airways allocate a limited number of reward saver seats per flight. Once you have a British Airways account, you link it to your Amex account via the ‘Use my Points’ option and 10,000 Amex points transfer at 1:1, this would get you:

1 Economy Reward Saver Return Flight from London to 50 ‘Zone 1’ destinations including Paris, Amsterdam, Geneva, Copenhagen and Milan (off peak 8,000 points/peak 9,000 points + £35 taxes per person).

If, as above, you accumulate a total of 18,000 points, then you could upgrade this to business class (15,500 points), secure two return seats (18,000 points) or travel further in economy to a zone 3 destination, e.g. Moscow, Gran Canaria or Malta, (17,000 points return).

Avios points are typically valued at about 1p per point, which means 10,000 points is worth around £100. However, as reward saver seats have a set price, if you book one during a high demand time (e.g. school holidays), this could end up being worth significantly more. I recently booked a return flight in school holidays for 9,000 Avios, which was priced at over £1,000.

Converting Amex points to Avios via British Airways Executive Club, and using for reward saver flights tends to be a very good use of Amex points.


The hotel partners use dynamic pricing, which means achieving significant increases in value isn’t usually possible. However, it’s not always exact science and there can still be significant difference in point value between hotels, so it’s always worth dividing the cash price by the points cost.

For example redeeming with Hilton, 10,000 Amex points (=20,000 Hilton) will generally get you a standard room priced at around £70, but there could be options worth anywhere in the £50-100 range. For example Hampton by Hilton at Bristol Airport is priced at £95 on 19th May or just 7,500 Amex/15,000 Hilton points. That’s almost double the average value – so it’s worth looking at pricing. On the same night, 18,000 could get you a night at Hilton Hyde Park (18,000 Amex/36,000 Hilton).

Shopping and Subscriptions

These have a standard set credit value if you use Amex points, so will always be the easy, but lowest value redemption. If you want to get value from your points, the. I’d recommend avoiding these – you’re better off hanging on to the points for future travel than making a quick Amazon redemption.


The best way to get good value if you’re applying for an American Express Card is firstly to maximise your bonus points, using a referral, your spending and applying for a free supplementary card to get 18,000, rather than 10,000 points – and then to find the best value redemptions for your points, which include converting to Avios and booking BA Reward Saver flights, or finding well priced hotel rooms.

This could be the difference between gaining £45 to spend on Amazon, or £100+, or in some cases £100’s, on travel.

Gold Card Details

– The gold card comes with two free airport lounge passes (generally worth about £20 each) – wait for your next flight in comfort, with food & drink included!

– The bonus for a £3,000 spend in 3 months is 10,000 points.

-There is another 10,000 points bonus if you spend over £15,000 in a year.

-There is a $75 hotel credit for any bookings of 2 nights+ through the ‘Hotel Collection’.

-Plus you get all the benefits of being an American Express member, such as targeted offers and access to reserved tickets for gigs and events.

(Note the whopping 56.7% representative APR though – this is definitely to be used only as a rewards card, i.e. you’ll want to pay your statement in full each month)

You can increase the welcome bonus to 12,000 points if you use this referral link 

Disclaimer: This is an amateur, personal blog and this review is based on my experience of using the card. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances, and that you access the full and up to date information.

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